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A film crew was at the Circle Five Ranch to film a Marlboro commercial. This was in 1868,before they prohibited cigarette ads from American television. Darrell Winfield was watching the crew set up the equipment. The scene included an actor crossing a river on horseback, but when the time  came to shoot, the man was too drunk to ride. Someone from the crew saw Winfield and asked him if  he would ride the horse for 50 dollars. "Hell," said Winfield, "for 50 bucks, I'll jump that damn horse  over the moon!"

To people in many countries, Winfield is just a familiar but nameless face, a simple cowboy with an advertising message about a connection between the West and a brand of cigrettes. Few people know that he is 55, a family man who's been married to the same woman for 37 years and has 5 children and 7 grandchildren. Most surprisingly, he's a real, working cowboy who raises horses in his ranch in Wyoming.

One of the most striking things about the Marlboro Man is that success hasn't changed him much.He says that complete strangers sometimes come up to him and say, "I've met you,know you fromsomewhere. "Whenever it happens, he says that he gets embarrassed.

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