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【资源与运营管理】

[大题] 案例二某公司自成立以来一直实施ISO9000质量体系。虽然该公司的产品曾被评为优质产品和质量信得过产品，但他们深知，只有得到广大消费者的认可，才能称得上真正的市场名牌。公司在新产品研发的过程中，针对所有环节都制定了严格的措施，不断健全了质量保障体系。多年来，该公司坚持不断“创新”，开发多个新品种，逐渐扩大市场占有率，产品也越来越受到消费者的喜爱和认可。根据以上案例，回答以下各题。

上传用户:zfy 上传时间:2025年06月16日

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【资源与运营管理】

[大题] 案例一姜总所在的公司变革的主要措施有以下两个方面：1、改革研发部。过去，公司的研发部全部集中在集团总部，科研人员缺乏市场意识，新产品不能及时满足消费者的需求。针对这一情况，姜总解散了集团集中式的新产品研究所，把研发人员转移到集团的各个业务分部去工作，这样研发人员能够尽快了解市场需求，及时调整新产品的开发，研发部的这项改革不但解决了科研与生产、销售脱节的问题，还节省了产品开发的经费。2、逐步推行事业部制。姜总发现公司员工在长期的工作中自发形成的独特的行政工作模式在一定程度上影响了工作效率的提高和业务的长期发展，于是他和公司管理层经过精心调研、策划，做出了成立独立事业部的决定，将集团总部的八个职能部门进行重组。在这项变革的过程中，员工都积极参与，也尽可能去了解和自身相关的变革的具体计划，并及时反馈意见。最终公司成功推行了事业部制。根据以上案例，回答以下各题。

上传用户:zfy 上传时间:2025年06月16日

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【资源与运营管理】

[大题] 案例二国内某日化工厂有着几十年的建厂历史，工厂的研发能力比较强，可用自己的基础原料研制生产各种类型的洗涤剂。当年瑞士汽车落户南京，该厂制定目标：研制出符合国际车的标准洗涤剂。结果只花了半年就研制成功，并且很快通过了ISO9002质量体系认证。但该厂是一个国有老厂，产品的生产、销售都由国家统一配置，销售只有20多人，只是做些日常销售记录、沟通之类的工作，没有真正做到面向市场。在向市场经济接轨的过程中，工厂的主要产品在一定程度上仍受到国家的宏观调控影响，在产品营销方面也难以适应市场的竞争激烈。当年南京市的小包装洗涤剂市场规模每年约1.7万吨，其中进口产品占60%以上，国内产品处于劣势。之所以造成这种局面，有两个原因：一方面，在产品宣传上，进口产品全方位大规模的广告攻势可谓是细致入微，随处可见。而国内产品在这方面的表现则是苍白无力；另一方面，该厂的产品大多是大桶散装，由厂里直接大批量供应大企业，很少以小包装上市，加上销售点又比较少，一般用户难以买到经济实惠的国内产品，只好购买昂贵的进口产品。根据以上案例，回答以下各题。

上传用户:zfy 上传时间:2025年06月16日

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【综合英语（3）】

[大题] A recent survey has shown that the number of people in the United Kingdom who do not intend to get internet access has risen.These people,who are known as' net refuseniks',makeup 44%of UK households,or 11.2 million people in total.The research also showed that more than 70 percent of these people said that they were not interested in getting connected to the internet.This number has risen from just over 50% in 2005,with most giving lack of computer skills as a reason for not getting internet access,though some also said it was because of the cost.More and more people are getting broadband and high speed net is available almost every where in the UK,but there are still a significant number of people who refuse to take the first step.The cost of getting online is going down and internet speeds are increasing,so many see the main challenge to be explaining the relevance of the internet to this group.This would encourage them to get connected before they are left too far behind.The gap between those who have access to and use the internet is the digital divide,and if the gap continues to widen,those without access will get left behind and miss out on many opportunities,especially in their careers.

上传用户:zfy 上传时间:2025年06月26日

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【商务英语阅读】

[大题] The Case of SunPowerSunPower is a small,but rapidly growing business,which has developed solar panel products,designed to be installed on rooftops to catch the heat of the sun.Based in Devon,it was started by four engineers who developed the product with some cheap materials and very soon they had commissioned a plastics manufacturer to make the solar sheeting.A local electrical business was willing to make the connections and leads which would link up with the panel sheeting in order to transfer the energy into the heating system of a house.The four engineers regularly discuss and debate issues facing the company.The latest point of contention is the marketing of the new products:Peter Clayton wants them to launch nationally and to ‘clobber the docile electric and gas industry with our new product'.Oliver Parry,the founder,is keen to preserve the small,homely atmosphere in the business and go for a more gradual approach claiming that ‘it would have less impact on our finance if growth was slower'.James Mason,the ‘green' partner,does not care either way:'this product will catch on because the population will see it is a more natural and environmentally friendly method of generating heat.Gone are the days of smog!'

上传用户:zfy 上传时间:2025年06月27日

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【商务英语阅读】

[大题] Online Cultural TrainingThe Internet can play an important role in preparing marketing people for the international marketplace.While it cannot replace real-life interaction as an experiential tool,it does provide a number of benefits including comparisons between cultural ways of behaving and can provide an opportunity to develop the skills needed to interact successfully with people from other cultures.Companies typically rely on the following elements in designing web-based training:Detailed Scenarios.Much of the training materials consists of a detailed,realistic story that is tied into elements of the learner's background;i.e.,the session becomes more than a briefing;it becomes a narrated experience full of learning moments for participants This is made possible by the ability of the web to store and circulate a lot of information instantaneously around the world.Gradual Delivery.The ability to control the flow of information to the participant supports the learning process in a number of ways.Firstly,the participant is allowed to fit the training into his/her schedule.Secondly,the real-life flow of information is mimicked(模仿)and a higher degree of realism is achieved.Support.A set of detailed materials is provided to the participants 24 hours a day.At any hour and at any location,participants can check their perceptions against the materials,reinforce learning from a dimly recalled lesson,or seek feedback on an important point or issue,Relevant Exercises.Participants can be provided with topical exercises and activities the level of which can be adjusted depending upon how the participant has invested in the training.Online Discussions.Sessions can be simulcast(同时播放)to hundreds of participants around the world.The lack of face-to-face interaction can be remedied by having discussing groups where participants can share their experiences with each other.The pooled(共享的)learning experience is stronger than one with a solitary(单个的)participant.

上传用户:zfy 上传时间:2025年06月27日

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【动物营养与饲料】

[大题] (铜，钴，硒，净蛋白质，氧化，氢化，青贮饲料，全价配合饲料，精料，载体)

上传用户:zfy 上传时间:2025年06月27日

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【家畜环境卫生与设施】

[大题] (家畜环境;佝偻病;甲烷;连续式;二氧化碳;对流;蒸发;生产工艺设计;工程工艺设计;耳号牌)

上传用户:zfy 上传时间:2025年07月01日

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【家畜环境卫生与设施】

[大题] (紫外线；红外线；散热调节；产热调节；刮板式清粪机；传送带式清粪机；风冷指数；温湿指数；60~65；7~8)

上传用户:zfy 上传时间:2025年07月01日

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【家畜环境卫生与设施】

[大题] (散热调节断喙机(切嘴机) 产热调节辐射连续式间歇式非蒸发蒸发甲烷二氧化碳)

上传用户:zfy 上传时间:2025年07月01日

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